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Glossary · Engineering & Development Roles

What Is A Web Developer?

A Web Developer builds and maintains websites and web applications using frontend, backend, or full-stack technologies. The role covers turning designs and requirements into fast, accessible sites that work, and keeping them running as the business changes.

Also called
Website Developer, Web Engineer
Reports to
Web Development Manager / CTO
Works on
Websites, web apps, APIs, CMS
Measured on
Site performance, features shipped

What A Web Developer Actually Does

  1. 01 · BuildBuilds responsive websites and web applications from designs and requirements
  2. 02 · IntegrateConnects APIs, databases, and third-party services, including CMS platforms like WordPress
  3. 03 · PerformanceOptimizes sites for speed, accessibility, and search performance
  4. 04 · MaintenanceDebugs issues, monitors performance, and ships updates as the business changes
  5. 05 · CollaborationWorks with designers, content creators, and backend developers, and documents the code

Web Developer Vs. Similar Roles

RoleMain focusPrimary metric
Web DeveloperWebsites and web applications, front end through back endSite performance, features shipped
Frontend DeveloperBuilds the user-facing interface and client-side logicUI performance, user experience
Backend DeveloperBuilds server-side logic, APIs, and databasesSystem reliability, API performance
Full-Stack DeveloperBuilding both front-end and back-end featuresFeatures shipped end to end

At smaller companies, one web developer often covers the whole site, front end and back end. Split into dedicated frontend and backend roles as the product and traffic grow.

Skills To Screen For

Hands-on HTML, CSS, and JavaScript, plus a framework such as React Back-end basics: APIs, databases, and a server language like Node.js Experience with a CMS such as WordPress, and version control with Git Business-level English for standups and stakeholder updates with US teams

Interview Questions Worth Asking

1"Tell me about a web application you built, redesigned, or maintained."
2"What affects a page’s load speed, and how would you improve it?"
3"How do you explain a technical web project to non-technical stakeholders?"

Hiring A Web Developer In Latin America

Ready to add one to your team? Hire a web developer from Latin America through LatamCent, with 3 to 5 vetted profiles in the first 10 days.

How Much Of The Workday You’d Share

Your team’s time zone
Clock
Your team, 9am to 5pm Their workday, 9am to 6pm local Shared hours
Colombia
Mexico
Brazil
Argentina

Bogota, Mexico City, Sao Paulo, and Buenos Aires don’t change their clocks, so the overlap shifts when yours does. Times shown are in your team’s time zone. National English-proficiency averages vary by market too: Argentina ranks in EF’s "High" band globally, while Colombia, Mexico, and Brazil sit in the "Low" band. Screen every candidate’s spoken English directly rather than assuming by country.

Common mistake: hiring a developer who only knows one slice of the stack and expecting a full web developer. Some are strong on front-end work, some on back-end, and few on both. Decide what the site needs first, then ask for live work in that area and how they handled performance and maintenance after launch.

What It Costs

US average $93.8K/yr $72K-$113.5K typical range
LatAm average $66K/yr Senior average, four countries
Typical savings ~30% About $28K/yr per hire
CountryEntry level (1-3 yrs)Senior (6+ yrs)
Colombia$28K/yr$62K/yr
Mexico$32K/yr$62K/yr
Brazil$34K/yr$64K/yr
Argentina$34K/yr$76K/yr

Per-country figures are modeled estimates for the closest listing, Frontend Developer, based on US pay and country multipliers. The LatAm average above is the mean of the four senior figures.

21 days

Typical time from kickoff to signed offer. LatamCent delivers 3 to 5 candidate profiles in the first 10 days.

Frequently Asked Questions

A Web Developer builds and maintains websites and web applications using frontend, backend, or full-stack technologies. The role covers turning designs and requirements into fast, accessible sites that work, and keeping them running as the business changes.

A web developer builds and maintains websites and web applications, and is measured on site performance and features shipped. A software engineer builds and maintains software systems more broadly, and is measured on features shipped and code quality. At smaller companies, one hire often covers both.

US web developers average around $93,800 a year. Senior frontend developers in Latin America, the closest benchmark, average around $66,000 a year, about 30% less, saving roughly $28,000 a year per hire.

Most searches run 21 days from kickoff to a signed offer, with 3 to 5 candidate profiles delivered in the first 10 days.

No. A web designer focuses on how a site looks and how people use it, while a web developer writes the code that makes it work. Many small teams hire one person to cover both, so be clear about which skills the role needs.

Need A Web Developer On Your Team?

Pre-vetted, fluent-English web developers from Latin America, interviewing in 21 days.

Start Interviewing Today