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Glossary · Product & Design Roles

What Is A UX Designer?

A UX Designer designs how a product works for the people who use it. The role covers user research, flows, wireframes, and prototypes, turning what users need and what the business wants into a product that is easy to use and keeps people engaged.

Also called
User Experience Designer, Interaction Designer
Reports to
Design Lead / Product Manager
Works on
Research, flows, wireframes, prototypes
Measured on
Task success, user satisfaction

What A UX Designer Actually Does

  1. 01 · ResearchRuns user interviews, surveys, and usability tests to learn what people actually need
  2. 02 · User FlowsMaps user flows and journeys so each task takes as few steps as possible
  3. 03 · PrototypingSketches wireframes and builds interactive prototypes to test ideas before development
  4. 04 · IterationUses feedback and product data to refine designs and track whether usability improves
  5. 05 · CollaborationWorks with UI designers, product managers, and developers, and documents design decisions for the team

UX Designer Vs. Similar Roles

RoleMain focusPrimary metric
UX DesignerUser research, flows, and the overall experienceTask success, user satisfaction
UI DesignerVisual layout and interactive elements of a productDesign consistency, usability
Product DesignerEnd-to-end product experience, from problem to shipped featureProduct adoption, usability
User ResearcherStudying user needs and behaviorResearch insights adopted

At smaller companies, a product designer often covers UX, UI, and some research. Hire a dedicated UX Designer once the product needs steady research and flow work ahead of each release.

Skills To Screen For

A portfolio of case studies showing research, process, and outcomes, not just final screens Figma fluency for wireframes, user flows, and clickable prototypes Hands-on usability testing and user research experience Business-level English for design reviews and presenting rationale to US product teams

Interview Questions Worth Asking

1"Tell me about a time you rethought a design based on user feedback or testing."
2"How do you balance what users need with what the business requires?"
3"Describe a time you used data or research to back a design decision."

Hiring A UX Designer In Latin America

How Much Of The Workday You’d Share

Your team’s time zone
Clock
Your team, 9am to 5pm Their workday, 9am to 6pm local Shared hours
Colombia
Mexico
Brazil
Argentina

Bogota, Mexico City, Sao Paulo, and Buenos Aires don’t change their clocks, so the overlap shifts when yours does. Times shown are in your team’s time zone. National English-proficiency averages vary by market too: Argentina ranks in EF’s "High" band globally, while Colombia, Mexico, and Brazil sit in the "Low" band. Screen every candidate’s spoken English directly rather than assuming by country.

Common mistake: hiring a visual designer with a polished portfolio and expecting a UX Designer. UX work is research, flows, and testing, not just good-looking screens. Ask for a case study that shows the problem, the research, the options they rejected, and how they measured the result.

What It Costs

US average $106.2K/yr $91K-$125K typical range
LatAm average $44.3K/yr Senior average, four countries
Typical savings ~58% About $62K/yr per hire
CountryEntry level (1-3 yrs)Senior (6+ yrs)
Colombia$17K/yr$40K/yr
Mexico$21K/yr$43K/yr
Brazil$21K/yr$45K/yr
Argentina$19K/yr$49K/yr

Per-country figures are modeled estimates for the UX Designer title, based on US pay and country multipliers. The LatAm average above is the mean of the four senior figures.

21 days

Typical time from kickoff to signed offer. LatamCent delivers 3 to 5 candidate profiles in the first 10 days.

Frequently Asked Questions

A UX Designer designs how a product works for the people who use it. The role covers user research, flows, wireframes, and prototypes, turning what users need and what the business wants into a product that is easy to use and keeps people engaged.

A UX designer focuses on user research, flows, and the overall experience, and is measured on task success and user satisfaction. A UI designer focuses on the visual layout and interactive elements of a product, and is measured on design consistency and usability. Smaller teams often hire one person to cover both.

US UX designers average around $106,200 a year. Senior UX designers in Latin America average around $44,300 a year, about 58% less, saving roughly $62,000 a year per hire.

Most searches run 21 days from kickoff to a signed offer, with 3 to 5 candidate profiles delivered in the first 10 days.

Usually, yes. A UX designer runs interviews, surveys, and usability tests, or works from research a dedicated user researcher provides. At larger companies research can be its own role, so ask how much research a candidate has led versus used.

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