What Is A Growth Marketer?
A growth marketer focuses on scalable tactics that drive user acquisition, retention, and revenue. That means running experiments across the funnel, testing channels, messaging, and onboarding, and reading the data to decide what to scale, frequently alongside product and data teams. Hiring the role from Latin America keeps experiments moving across overlapping US working hours.
- Also called
- Growth Marketing Manager, Growth Lead
- Reports to
- Head of Growth / VP Marketing
- Works on
- Funnel experiments, acquisition channels, retention
- Measured on
- Pipeline growth, CAC
What A Growth Marketer Actually Does
- 01 · ExperimentationDesigns and runs experiments across the funnel to find what moves acquisition and retention
- 02 · Channel TestingTests paid, owned, and organic channels and scales what works
- 03 · Funnel AnalysisAnalyzes the funnel with product and data teams to find where users drop off
- 04 · RetentionBuilds lifecycle and onboarding tactics that bring users back and grow revenue
- 05 · ReportingReports results and learnings so the team knows what to repeat and what to stop
Growth Marketer Vs. Similar Roles
| Role | Main focus | Primary metric |
|---|---|---|
| Growth Marketer | Runs scalable experiments to drive acquisition, retention, and revenue | Pipeline growth, CAC |
| Growth Engineer | Building features and experiments that lift activation and retention | Activation, retention, experiment velocity |
| Campaign Manager | Plans and executes marketing campaigns end to end | Campaign ROI, pipeline generated |
| Brand Marketer | Shapes brand perception, visual identity, and messaging | Brand consistency, awareness |
At smaller companies, one growth marketer often covers acquisition, lifecycle, and basic analytics. Add a growth engineer and a dedicated analyst as experiments need more build and measurement capacity.
Skills To Screen For
Interview Questions Worth Asking
Hiring A Growth Marketer In Latin America
How Much Of The Workday You’d Share
Bogota, Mexico City, Sao Paulo, and Buenos Aires don’t change their clocks, so the overlap shifts when yours does. Times shown are in your team’s time zone. National English-proficiency averages vary by market too: Argentina ranks in EF’s "High" band globally, while Colombia, Mexico, and Brazil sit in the "Low" band. Screen every candidate’s spoken English directly rather than assuming by country.
What It Costs
| Country | Entry level (1-3 yrs) | Senior (6+ yrs) |
|---|---|---|
| Colombia | $19K/yr | $43K/yr |
| Mexico | $21K/yr | $48K/yr |
| Brazil | $24K/yr | $48K/yr |
| Argentina | $21K/yr | $49K/yr |
The US and LatAm averages above are LatamCent’s own hire-page figures, so the LatAm average sits above these market-wide per-country ranges, including the senior end. Mid-level growth marketing managers in these markets typically earn about $27K-$32K.
Typical time from kickoff to signed offer. LatamCent delivers 3 to 5 candidate profiles in the first 10 days.
Frequently Asked Questions
A growth marketer runs scalable experiments across the funnel, and is measured on pipeline growth and customer acquisition cost. A growth engineer is a developer who builds the features and experiments that improve activation and retention, and is measured on activation, retention, and experiment velocity. The two often work together.
A brand marketer shapes brand perception, visual identity, and messaging, and is measured on brand consistency and awareness. A growth marketer focuses on measurable acquisition, retention, and revenue, and tests tactics to find what scales. Brand work builds long-term recognition, while growth work is judged on conversion.
US growth marketers average around $127,500 a year. Growth marketers in Latin America average around $51,000 a year, about 60% less, saving roughly $76,500 a year per hire.
Most searches run 21 days from kickoff to a signed offer, with 3 to 5 candidate profiles delivered in the first 10 days.
Basic SQL or strong spreadsheet skills help, because the job runs on reading funnel data and test results. It matters most when the team has no dedicated analyst, so the growth marketer has to pull and check the numbers directly.
Need A Growth Marketer On Your Team?
Pre-vetted, fluent-English growth marketers from Latin America, interviewing in 21 days.
Start Interviewing Today