ClearlyRated is a trusted leader in capturing B2B client satisfaction and Net Promoter Scores for service providers across industries. Their platforms help businesses collect, analyze, and act on client feedback to drive insights, loyalty, and service excellence.

As VP of Marketing and Customer Success, Steven Banbury is focused on fueling growth through new logo acquisition, brand presence, and scalable retention strategies—especially via Net Revenue Retention (NRR) and cross-sell initiatives.

When a key team member went on maternity leave, ClearlyRated needed a digital marketer who would seamlessly fit the team culture and strategic objectives. LatamCent provided a vetted, nearshore professional who quickly stepped into the role, allowing ClearlyRated to maintain momentum and strengthen engagement across channels.

Quote mark
Stephen Banbury, VP of Marketing @ ClearlyRated
I have pretty clear goals for marketing and customer success, and it’s all about revenue growth. For marketing, that means acquiring new logos. For customer success, it’s retention and expansion. LatamCent helped us stay on track across both while navigating a key team transition.
Stephen Banbury, VP of Marketing @ ClearlyRated

ClearlyRated Needed Marketing Support to Sustain Growth During a Team Transition

When a key marketing team member went on maternity leave, ClearlyRated faced an immediate challenge: maintaining speed without overloading a small team already wearing multiple hats.

With around 60 employees, the company runs lean.

Marketing team members usually manage three to five responsibilities at once. Stephen needed someone who could take over critical digital channels while focusing, speeding up, and minimizing disruption to their growth objectives.

This moment also presented an opportunity. Rather than stretch the team thinner or compromise on execution, Stephen used the opening to bring in someone with deeper expertise, specifically in organic and paid social media.

The goal wasn’t just coverage but raising the bar on how ClearlyRated showed up online.

Quote mark
Stephen Banbury, VP of Marketing @ ClearlyRated
People are often doing three, four, five different things. What this gave us an opportunity to do, using LatamCent, was actually to bring in someone with deep expertise and get them focused on something very specific.
Stephen Banbury, VP of Marketing @ ClearlyRated

Through LatamCent, he found a candidate who met the technical and cultural requirements.

The ability to bring in nearshore talent with strong English, marketing instincts, and a proactive mindset made maintaining brand visibility and engagement possible, even during a transition period.

The Impact of LatamCent on ClearlyRated’s Brand Visibility & Hiring Speed

Hiring through LatamCent helped ClearlyRated do more than stay afloat during a team transition, it raised the level of execution in their digital presence.

With a dedicated marketing specialist on board quickly, Stephen saw measurable improvements within 90 days. LinkedIn followers grew by more than 25%, engagement rates climbed, and the company became a more consistent, cohesive brand across channels.

Every team member now had matching banners and updated profiles, and the content strategy became more varied and intentional.

Beyond execution, the specialist brought ideas, not just coverage.

In Stephen’s case, LatamCent supported the hiring of two key positions: a Digital Marketing Specialist to lead social and content execution and a Principal Customer Success Manager to strengthen retention and client satisfaction efforts.

Quote mark
Stephen Banbury, VP of Marketing @ ClearlyRated
Over the last 90 days, we’ve had over a 25% increase in followers. Our engagement has really improved, and the way we show up as a brand is now super consistent.
Stephen Banbury, VP of Marketing @ ClearlyRated

They audited existing efforts, tested new channels like Meta (previously unexplored by the team), and surfaced insights that led to successful campaigns in places ClearlyRated hadn’t previously considered.

Stephen also noted that the evaluation process was dramatically easier.

LatamCent’s pre-vetted candidates came with recorded interviews, self-intro videos, and strong alignment to the role, which helped speed up hiring and ensured a tight cultural and professional fit.

The result was a high-impact addition to the team that improved brand performance and internal efficiency, at a cost that aligned with budget goals.

Scale Your Team With Nearshore Talent From LatamCent

For Stephen and the team at ClearlyRated, working with LatamCent went beyond backfilling maternity leave. It became a way to bring in specialized talent that made a measurable impact, fast.

Within weeks, they had a marketing professional who fit the culture and the role, delivered stronger brand results, and introduced fresh ideas the team hadn’t previously explored.

The hiring process was smooth and time-efficient, thanks to LatamCent’s detailed candidate vetting and self-recorded interviews.

Even in a lean organization, LatamCent helped ClearlyRated stay focused on strategic marketing and customer success plans without overloading internal bandwidth or sacrificing quality.

If you’re looking for nearshore talent that brings focus, initiative, and fast results, LatamCent can help.

Book a meeting to find professionals who match your standards and your speed.

Frequently Asked Questions

What to read next