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Glossary · Data & Analytics Roles

What Is A Reporting Analyst?

A reporting analyst creates dashboards and reports that visualize business performance. The role means pulling data from source systems, building recurring reports in tools like Power BI and Excel, checking the numbers for accuracy, and getting timely insights to marketing, finance, or GTM teams.

Also called
Data Reporting Analyst, BI Reporting Analyst
Reports to
Analytics Manager / Department Head
Works on
Dashboards, scorecards, recurring reports
Measured on
Report accuracy, on-time delivery

What A Reporting Analyst Actually Does

  1. 01 · Data PullsPulls data from CRMs, finance systems, and databases using SQL and Excel
  2. 02 · DashboardsBuilds and maintains dashboards and scorecards in tools like Power BI or Tableau
  3. 03 · Recurring ReportsProduces weekly and monthly reports on schedule for marketing, finance, and GTM teams
  4. 04 · Accuracy ChecksValidates the numbers and documents how each report is calculated
  5. 05 · StakeholdersTurns requests into report requirements and explains the results to non-technical teams

Reporting Analyst Vs. Similar Roles

RoleMain focusPrimary metric
Reporting AnalystBuilding recurring dashboards and reportsReport accuracy, on-time delivery
Data AnalystDigging into data to answer open questionsInsights delivered, analysis accuracy
Business AnalystTranslating business needs into requirementsRequirements quality, project outcomes
Financial AnalystBudgets, forecasts, and financial performanceForecast accuracy, variance analysis

At smaller companies, one data analyst often builds the dashboards and answers ad-hoc questions too. Add a dedicated reporting analyst once recurring reports and scorecards take up most of the week.

Skills To Screen For

SQL and Excel for pulling and shaping data Dashboards in Power BI or Tableau Checking numbers for accuracy and documenting how each report is calculated Business-level English for explaining results to non-technical stakeholders

Interview Questions Worth Asking

1"How do you make sure your reports are accurate and delivered on time?"
2"How do you make a report actionable for someone who is not technical?"
3"Tell me about a dashboard you built. Who used it, and what changed because of it?"

Hiring A Reporting Analyst In Latin America

LatamCent places reporting-heavy analysts for two kinds of teams: GTM and revenue data analysts and marketing data analysts, with 3 to 5 vetted profiles in the first 10 days.

How Much Of The Workday You’d Share

Your team’s time zone
Clock
Your team, 9am to 5pm Their workday, 9am to 6pm local Shared hours
Colombia
Mexico
Brazil
Argentina

Bogota, Mexico City, Sao Paulo, and Buenos Aires don’t change their clocks, so the overlap shifts when yours does. Times shown are in your team’s time zone. National English-proficiency averages vary by market too: Argentina ranks in EF’s "High" band globally, while Colombia, Mexico, and Brazil sit in the "Low" band. Screen every candidate’s spoken English directly rather than assuming by country.

Common mistake: hiring an analyst who can run a one-off analysis and expecting reliable recurring reports. Ask how they validate numbers before release, how they document a report, and what they do when a source system changes.

What It Costs

US average $80.9K/yr $62K-$99K typical range
LatAm average $46K/yr Senior average, four countries
Typical savings ~43% About $34.9K/yr per hire
CountryEntry level (1-3 yrs)Senior (6+ yrs)
Colombia$18K/yr$46K/yr
Mexico$21K/yr$42K/yr
Brazil$25K/yr$48K/yr
Argentina$21K/yr$48K/yr

Per-country figures are modeled estimates for the data analyst title, the closest available match to reporting analyst, based on US pay and country multipliers. The LatAm average above is the mean of the four senior figures.

21 days

Typical time from kickoff to signed offer. LatamCent delivers 3 to 5 candidate profiles in the first 10 days.

Frequently Asked Questions

A reporting analyst creates dashboards and reports that visualize business performance. The role means pulling data from source systems, building recurring reports in tools like Power BI and Excel, checking the numbers for accuracy, and getting timely insights to marketing, finance, or GTM teams.

A reporting analyst builds recurring dashboards and reports, and is measured on report accuracy and on-time delivery. A data analyst digs into data to answer open questions, and is measured on insights delivered and analysis accuracy. Smaller teams often combine the two.

US reporting analysts average around $80,900 a year. Senior data analysts in Latin America, the closest available benchmark, average around $46,000 a year, about 43% less, saving roughly $34,900 a year per hire.

Most searches run 21 days from kickoff to a signed offer, with 3 to 5 candidate profiles delivered in the first 10 days.

Marketing, finance, and go-to-market teams hire them most often, because those teams need regular, accurate numbers on spend, revenue, and pipeline. Many companies also nearshore the role, since the work is deadline-driven and benefits from overlapping hours with the team that uses the reports.

Need A Reporting Analyst On Your Team?

Pre-vetted, fluent-English reporting analysts from Latin America, interviewing in 21 days.

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