What Is A Market Research Analyst?
A market research analyst collects and interprets data about consumers, competitors, and market conditions to guide strategic decisions. The work combines primary research such as surveys and interviews with published data, and turns the findings into recommendations for marketing and product teams.
- Also called
- Marketing Research Analyst
- Reports to
- Head of Marketing / Product
- Works on
- Surveys, competitor and customer research
- Measured on
- Research accuracy, decision impact
What A Market Research Analyst Actually Does
- 01 · Research DesignDesigns studies and data collection methods, including surveys, interviews, and focus groups
- 02 · Data CollectionGathers primary data from customers and secondary data from published sources and trend tools
- 03 · Competitor AnalysisTracks competitors, pricing, and market trends to show where the company stands
- 04 · AnalysisCleans and analyzes datasets, using statistics to separate real patterns from noise
- 05 · ReportingTurns findings into clear recommendations for marketing, product, and leadership teams
Market Research Analyst Vs. Similar Roles
| Role | Main focus | Primary metric |
|---|---|---|
| Market Research Analyst | Studying customers, competitors, and market trends | Insight accuracy, decision impact |
| Marketing Analyst | Measuring how the company’s own marketing is performing | Campaign ROI, conversion |
| Business Analyst | Improving internal processes and systems | Requirement accuracy, delivery success |
| Data Analyst | Interpreting data to answer business questions | Report accuracy, insight impact |
At smaller companies, a marketer or product manager often runs research on the side. Hire a dedicated market research analyst once pricing, positioning, or new-market decisions need regular outside-in evidence.
Skills To Screen For
Interview Questions Worth Asking
Hiring A Market Research Analyst In Latin America
Ready to add one to your team? Hire a market research analyst from Latin America through LatamCent, with 3 to 5 vetted profiles in the first 10 days.
How Much Of The Workday You’d Share
Bogota, Mexico City, Sao Paulo, and Buenos Aires don’t change their clocks, so the overlap shifts when yours does. Times shown are in your team’s time zone. National English-proficiency averages vary by market too: Argentina ranks in EF’s "High" band globally, while Colombia, Mexico, and Brazil sit in the "Low" band. Screen every candidate’s spoken English directly rather than assuming by country.
What It Costs
| Country | Entry level (1-3 yrs) | Senior (6+ yrs) |
|---|---|---|
| Colombia | $16K/yr | $40K/yr |
| Mexico | $18K/yr | $36K/yr |
| Brazil | $22K/yr | $42K/yr |
| Argentina | $18K/yr | $42K/yr |
Per-country figures are estimates for remote research analyst roles with US companies, the closest available title match. The LatAm average above is the mean of the four senior figures.
Typical time from kickoff to signed offer. LatamCent delivers 3 to 5 candidate profiles in the first 10 days.
Frequently Asked Questions
A market research analyst collects and interprets data about consumers, competitors, and market conditions to guide strategic decisions. The work combines primary research such as surveys and interviews with published data, and turns the findings into recommendations for marketing and product teams.
A market research analyst looks outward, studying customers, competitors, and market trends. A marketing analyst looks inward at how the company’s own marketing is performing. Smaller teams often combine the two roles.
US market research analysts average around $78,800 a year. Senior research analysts in Latin America average around $40,000 a year, about 49% less, saving roughly $38,800 a year per hire.
Most searches run 21 days from kickoff to a signed offer, with 3 to 5 candidate profiles delivered in the first 10 days.
A market research analyst looks outward at customers, competitors, and market trends to guide marketing and product decisions. A business analyst looks inward at how the company’s systems and workflows run, and recommends improvements and cost savings.
Need A Market Research Analyst On Your Team?
Pre-vetted, fluent-English market research analysts from Latin America, interviewing in 21 days.
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