What Is A Graphic Designer?
A graphic designer creates visual assets for marketing, product, and branding. That means designing graphics for websites, ads, email, and social media, building sales collateral, applying brand guidelines, and turning revision feedback into finished files on deadline. Nearshoring designers from Latin America supports fast turnaround and consistent brand quality.
- Also called
- Visual Designer, Brand Designer
- Reports to
- Marketing Manager / Creative Director
- Works on
- Ads, social, email, collateral, brand assets
- Measured on
- Turnaround time, brand consistency
What A Graphic Designer Actually Does
- 01 · Marketing VisualsDesigns visual assets for websites, ads, email campaigns, and social media
- 02 · Brand ConsistencyApplies brand guidelines so every asset looks like it comes from the same company
- 03 · CollateralDesigns sales decks, case studies, and other marketing collateral
- 04 · RevisionsTurns stakeholder feedback into finished revisions without losing the original intent
- 05 · ProductionDelivers final files in the right formats and sizes and meets production deadlines
Graphic Designer Vs. Similar Roles
| Role | Main focus | Primary metric |
|---|---|---|
| Graphic Designer | Creating on-brand visual assets for marketing and product | Turnaround time, brand consistency |
| UI/UX Designer | Designs how a product looks, flows, and feels to use | Usability, design consistency |
| Brand Marketer | Shapes brand perception, visual identity, and messaging | Brand consistency, awareness |
| Content Marketer | Planning and producing content that attracts and nurtures an audience | Organic traffic, content-driven leads |
At smaller companies, one designer often covers marketing graphics, brand assets, and some product visuals. Split into dedicated brand, marketing, and UI/UX design roles as the team grows.
Skills To Screen For
Interview Questions Worth Asking
Hiring A Graphic Designer In Latin America
How Much Of The Workday You’d Share
Bogota, Mexico City, Sao Paulo, and Buenos Aires don’t change their clocks, so the overlap shifts when yours does. Times shown are in your team’s time zone. National English-proficiency averages vary by market too: Argentina ranks in EF’s "High" band globally, while Colombia, Mexico, and Brazil sit in the "Low" band. Screen every candidate’s spoken English directly rather than assuming by country.
What It Costs
| Country | Entry level (1-3 yrs) | Senior (6+ yrs) |
|---|---|---|
| Colombia | $10K/yr | $24K/yr |
| Mexico | $13K/yr | $26K/yr |
| Brazil | $13K/yr | $27K/yr |
| Argentina | $12K/yr | $30K/yr |
The US and LatAm averages above are LatamCent’s own hire-page figures, so the LatAm average sits above these market-wide per-country ranges, including the senior end. Mid-level graphic designers in these markets typically earn about $15K-$18K.
Typical time from kickoff to signed offer. LatamCent delivers 3 to 5 candidate profiles in the first 10 days.
Frequently Asked Questions
A graphic designer creates on-brand visual assets for marketing and product, and is measured on turnaround time and brand consistency. A UI/UX designer designs how a product looks, flows, and feels to use, and is measured on usability and design consistency. At smaller companies, one designer often covers both.
A brand marketer shapes brand perception, visual identity, and messaging, and is measured on brand consistency and awareness. A graphic designer produces the visual assets that carry that identity across ads, email, social, and sales collateral. The brand marketer sets direction and the designer executes it.
US graphic designers average around $86,250 a year. Graphic designers in Latin America average around $34,500 a year, about 60% less, saving roughly $51,750 a year per hire.
Most searches run 21 days from kickoff to a signed offer, with 3 to 5 candidate profiles delivered in the first 10 days.
Look for work done to someone else’s brand guidelines, not only personal or concept pieces. A strong portfolio covers ads, social, email, and sales collateral, and includes an example of how the designer handled revisions.
Need A Graphic Designer On Your Team?
Pre-vetted, fluent-English graphic designers from Latin America, interviewing in 21 days.
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