Practical Prospecting is an outbound sales agency helping B2B startups build repeatable cold email systems that consistently book meetings.
Founded by Jed Mahrle, the company works closely with clients to create personalized outbound campaigns that combine strong infrastructure, precision targeting, and clear messaging.
With over 30 clients served in the last two years, Jed and his team have helped companies in SaaS, recruitment, and e-learning generate thousands of leads and meetings without relying on generic templates or a lack of personalization.
As founder and strategist, Jed brings a hands-on, data-driven mindset to each campaign. Practical Prospecting is for Seed, Series A, and Series B B2B startups that want to go outbound but lack the resources, expertise, or time to do so.
Practical Prospecting Needed to Find Reliable, Driven SDRs Without the Usual Delays
Hiring a Sales Development Representative (SDR) is one of the first, and most important, steps in building an outbound strategy for many of Practical Prospecting’s clients.
But in this case, Jed Mahrle ran into a familiar challenge: finding SDRs who were strong on the phone and motivated to work independently.
Quality candidates were getting harder to find in the U.S. market. Jed needed someone who could handle outreach without constant supervision, especially since he manages multiple clients simultaneously. He wanted someone who could hit the ground running.
That’s when Jed reached out to the CEO of LatamCent, Luiz, someone he had worked with in a previous role.
Within the first week, Jed received five to six strong SDR candidates, each with a video introduction, resume, and background details. After reviewing them, he quickly identified three standout profiles, ran interviews, and made a confident hire in under a week.
Over time, Jed hired three more SDRs through LatamCent, delivering strong results.
Each candidate brought the drive, clarity, and communication skills needed to grow, and all three remain in touch and continue to perform.
How LatamCent Made SDR Hiring Faster, Smoother, and More Reliable
Working with LatamCent was fast, flexible, and refreshingly simple.
Jed shared a job description, answered a few clarifying questions, and within days, began receiving qualified candidates through a dedicated Slack channel.
Each candidate sent a short custom video explaining their background and why they wanted to work at Practical Prospecting.
For sales roles, this step made all the difference. It gave Jed an immediate read on how each candidate communicated, carried themselves, and approached outbound work.
Instead of filtering through hundreds of resumes or sitting in back-to-back calls, Jed could quickly review video pitches, provide feedback, and get refined candidates in return.
There were no unnecessary meetings or drawn-out hiring loops. Just fast, responsive coordination, directly inside Slack, with a team that listened, adjusted, and moved quickly. That simplicity, combined with the consistent candidate quality, kept the process efficient from start to finish.
High Work Ethic, Faster Ramp-Up, and Major Cost Savings
Hiring SDRs through LatamCent delivered two immediate benefits: lower cost and stronger performance.
Jed was able to hire top-tier SDRs from Latin America at roughly a quarter of the cost of a U.S.-based rep without sacrificing quality. In fact, many of the reps he worked with showed a stronger work ethic, professionalism, and coachability than what he had seen in previous U.S. hires.
Each candidate showed up ready to work.
They were already familiar with the sales tech stack, asked thoughtful questions, and ramped up faster than expected. Jed didn’t have to handhold or deal with reliability issues; every hire was consistent, motivated, and focused.
And while the cost savings were a clear win, what stood out most was how LatamCent handled the entire hiring process. From candidate delivery to Slack coordination, the team was responsive, thoughtful, and committed to getting it right.
Build Your Nearshore SDR Team With LatamCent
For Jed, working with LatamCent was a better way to hire.
He appreciated the fast communication, direct Slack coordination, and hands-on involvement of LatamCent’s founder, Luiz. The team responded quickly, acted on feedback, and delivered vetted and prepared candidates.
Looking ahead, Jed also shared a simple request: keep the talent coming.
Even when he’s not actively hiring, he wants visibility into standout SDRs in the LatamCent network, people who are ready to go and too good to ignore.
A short weekly update or heads-up about available A-players could help him and the startups he advises jump on great hires immediately.
If you’re building outbound sales from the ground up and want reliable, coachable, and affordable reps, LatamCent makes it easy.
Book a meeting to get started.
