Flxpoint

Job Overview: Flxpoint is seeking a strategic and hands-on Head of Demand Gen to lead our demand generation engine driving marketing-qualified leads that convert into revenue. This role owns the entire marketing funnel from awareness to acquisition, with a focus on data-driven execution across SEO, paid media, and partner channels.

You’ll manage content strategy, advertising spend, funnel optimization, and marketing analytics — ensuring our growth initiatives deliver measurable ROI.

Key Responsibilities:

1. Content Strategy for SEO & GEO (AI Engines)

  • Develop and execute a keyword-driven content strategy focused on our ICP search keywords and AI engine behavior.

  • Oversee production of blogs, landing pages, and case studies optimized for organic traffic and lead conversion.

  • Continuously improve domain authority, search visibility, and on-page SEO performance through A/B testing, schema optimization, and internal linking.

  • Monitor and report on keyword rankings and traffic-to-MQL conversion rates.

2. Paid Media (Google Ads & Paid Social)

  • Own all paid search (Google Ads, Display, YouTube) campaigns — including keyword targeting, bid strategies, and conversion optimization.

  • Manage paid social campaigns (Meta, LinkedIn, YouTube, etc.) to maximize awareness, engagement, and conversions across the funnel.

  • Optimize campaign structure, targeting, creative, and landing pages for ROAS and CAC efficiency.

  • Maintain monthly ad spend budgets, pacing, and performance reports.

3. Partner Marketing

  • Develop and manage co-marketing programs with strategic partners, agencies, and vendors.

  • Coordinate joint webinars, case studies, and referral programs to drive partner-sourced leads.

  • Maintain visibility into partner engagement and attribution within HubSpot and CRM systems.

4. Funnel Management & HubSpot Operations

  • Own HubSpot marketing automation and reporting across all lifecycle stages.

  • Design and optimize nurture sequences, lead scoring, and pipeline workflows.

  • Collaborate with Sales to align on lead quality, follow-up cadence, and attribution tracking.

  • Report on funnel performance KPIs including MQL-to-SQL conversion rates, cost per lead, and ROI.

Key Goals & Metrics

  • Increase MQL volume by 10% QoQ while maintaining lead quality thresholds.

  • Achieve target CAC / payback ratio for paid channels.

  • Drive SEO traffic growth (sessions, rankings, and backlinks) in target verticals.

  • Increase partner-sourced opportunities and co-marketing engagements.

Qualifications

  • 4+ years of experience in B2B SaaS marketing, ideally in integration, ecommerce, or supply chain technology.

  • Proven track record managing SEO, Google Ads, and Paid Social budgets.

  • Deep expertise in HubSpot, Google Ads, GA4, LinkedIn Ads, and Meta Ads Manager.

  • Strong analytical and operational mindset — comfortable owning dashboards, attribution models, and reporting.

  • Excellent communication and leadership skills.

Compensation & Structure

  • Full-time, Director-level position

  • Competitive salary + performance-based bonuses tied to MQL and pipeline metrics

  • Reports directly to the CEO

 

To apply for this job please visit jobs.ashbyhq.com.